Mastering the Dos and Don'ts of Printed Banners in 2023

If you want to create effective printed banners that attract and engage your target audience, you need to know the dos and don'ts of banner design. At Carcinomics, we're committed to helping you achieve success with your banner advertising campaigns. That's why we've partnered with Bigger Better Banner, a leading provider of custom banners, to offer you the best resources and insights for creating impactful banners that drive conversions.

Dos and Don

Understanding the Art of Banner Design

It can be a challenging endeavor to design a banner that promotes your company's product or service in an efficient manner. When there is a lot of information that needs to be communicated in a relatively small amount of space, it can be difficult to find the right balance between the messaging and the design. In order to get you off to a good start, we have compiled a list of things that you should and should not do when designing your banner.

Dos for Creating an Effective Banner

  • First and foremost, you must determine who your intended audience is and then cater both your message and your design to the preferences and requirements of that audience. This will help ensure that the people you are trying to reach will respond positively to the banner you have created.
  • Choose colors and fonts that are not only aesthetically pleasing but also simple to read. You need to get people's attention right away and communicate your message in a concise and timely manner.
  • Include a message that is both clear and concise, and that conveys the primary benefit that your product or service offers. People are inundated with messages throughout the day, so it is essential to get to the point as quickly as possible and make it crystal clear why they should care about what it is that you are providing.
  • Make use of high-quality images or graphics that are pertinent to the message you are trying to convey and resonate with the audience you are trying to reach. Your banner will come to life as a result, and it will be more visually appealing as a result as well.
  • Check that the dimensions of your banner are suitable for the viewing distance and location at which it will be displayed. An ineffective or even counterproductive banner would be one that was either too small or too large for the location it was intended for.
  • Proofread your banner for spelling and grammar errors before printing. Making a mistake on your banner can be expensive and give it an unprofessional appearance.

Don'ts to Avoid While Designing a Banner

  • You should try to avoid making your message or design overly complicated by including too much text or unnecessary graphics. Because most people are so busy, they simply do not have the time to sort through a great deal of clutter.
  • Do not use images or graphics of low quality, such as those that are blurry or pixelated. This can give your banner an unprofessional appearance and draw attention away from the message you are trying to convey.
  • Pick colors or fonts that are not only easy on the eyes but also don't compete with one another visually. Your banner will be more readable and appealing to the eye if you do this.
  • Don't make the mistake of trying to cram too much information onto a small banner. It is preferable to zero in on one or two primary messages and really emphasize how they stand out.
  • You shouldn't hang your banner in a place where it will be obscured or where it will be difficult to see it. If this is the case, then having a banner in the first place will be for naught.
  • Last but not least, avoid printing your banner on materials of low quality, as these are more likely to tear or fade quickly. You want your banner to maintain its attractive appearance for as long as it can.

Conclusion: How to Strike a Balance Between Design and Message in Banner Advertising

In conclusion, achieving the proper balance is essential when designing an effective banner. Charles Platon of Bigger Better Banner has mentioned that if you keep these dos and don'ts in mind while designing your banner, you'll be well on your way to producing one that draws people's attention, effectively communicates your message, and ultimately contributes to the growth of your company's bottom line.

Glossary Of Terms


- A type of marketing communication that aims to promote or sell a product or service.


- A large, usually rectangular or square advertisement that is typically placed in a prominent location to attract attention.

Color theory

- A set of principles used to determine the relationship between colors and how they work together in design.

Design principles

- Fundamental concepts used to create effective design, such as balance, contrast, and proportion.


- Embossing is a printing technique that creates a raised image or pattern on paper or other materials.


- Lamination is the process of layering a protective film onto a printed material, such as a banner, to enhance its durability and longevity.

Matte painting

- Matte painting is a technique used in filmmaking and advertising to create the illusion of a background that does not exist in real life, often used in printed banners.

Negative space

- Negative space, also known as white space, is the area around and between the elements in a design, which can be used to create visual interest and enhance legibility in printed banners.

Offset printing

- Offset printing is a printing technique where the inked image is transferred from a plate to a rubber blanket and then to the printing surface.


- Resolution refers to the sharpness and clarity of an image or printed material, measured in dots per inch (DPI).


- Substrate refers to the material or surface onto which a printed image or design is applied, such as paper, vinyl, fabric, or metal.

Trim size

- Trim size refers to the final size of a printed piece after it has been trimmed down from the larger sheet or roll it was printed on.