Mastering the Dos and Don'ts of Printed Banners in 2023
If you want to create effective printed banners that attract and engage your target audience, you need to know the dos and don'ts of banner design. At Carcinomics, we're committed to helping you achieve success with your banner advertising campaigns. That's why we've partnered with Bigger Better Banner, a leading provider of custom banners, to offer you the best resources and insights for creating impactful banners that drive conversions.
Understanding the Art of Banner DesignIt can be a challenging endeavor to design a banner that promotes your company's product or service in an efficient manner. When there is a lot of information that needs to be communicated in a relatively small amount of space, it can be difficult to find the right balance between the messaging and the design. In order to get you off to a good start, we have compiled a list of things that you should and should not do when designing your banner.
Dos for Creating an Effective Banner
- First and foremost, you must determine who your intended audience is and then cater both your message and your design to the preferences and requirements of that audience. This will help ensure that the people you are trying to reach will respond positively to the banner you have created.
- Choose colors and fonts that are not only aesthetically pleasing but also simple to read. You need to get people's attention right away and communicate your message in a concise and timely manner.
- Include a message that is both clear and concise, and that conveys the primary benefit that your product or service offers. People are inundated with messages throughout the day, so it is essential to get to the point as quickly as possible and make it crystal clear why they should care about what it is that you are providing.
- Make use of high-quality images or graphics that are pertinent to the message you are trying to convey and resonate with the audience you are trying to reach. Your banner will come to life as a result, and it will be more visually appealing as a result as well.
- Check that the dimensions of your banner are suitable for the viewing distance and location at which it will be displayed. An ineffective or even counterproductive banner would be one that was either too small or too large for the location it was intended for.
- Proofread your banner for spelling and grammar errors before printing. Making a mistake on your banner can be expensive and give it an unprofessional appearance.
Don'ts to Avoid While Designing a Banner
- You should try to avoid making your message or design overly complicated by including too much text or unnecessary graphics. Because most people are so busy, they simply do not have the time to sort through a great deal of clutter.
- Do not use images or graphics of low quality, such as those that are blurry or pixelated. This can give your banner an unprofessional appearance and draw attention away from the message you are trying to convey.
- Pick colors or fonts that are not only easy on the eyes but also don't compete with one another visually. Your banner will be more readable and appealing to the eye if you do this.
- Don't make the mistake of trying to cram too much information onto a small banner. It is preferable to zero in on one or two primary messages and really emphasize how they stand out.
- You shouldn't hang your banner in a place where it will be obscured or where it will be difficult to see it. If this is the case, then having a banner in the first place will be for naught.
- Last but not least, avoid printing your banner on materials of low quality, as these are more likely to tear or fade quickly. You want your banner to maintain its attractive appearance for as long as it can.